DealerStar DMS for Franchised Dealers - Pricing is $100 a month per user plus base rooftop and factory charges. For small Ford, KIA, Honda, GM, and VW dealers DealerStar is about $1950 a month and typically a medium-sized dealership is about $3750 a month and a larger dealership is about $7850 a month. A fraction of other Tier 1, CDK and R+R prices. Includes Accounting, Payroll, Sales, F&I, Parts, and Service.